Why Your Google Ads Aren't Blooming (And Why a "General" Agency Can’t Fix It)

As the owner of Adele Rae Florist, I know exactly what it’s like to balance the cooler inventory, manage a delivery team across Burnaby, Vancouver, and Coquitlam, and try to keep the phone ringing—all at the same time.

I also know the frustration of hiring a "Google Ads Expert" only to watch my marketing budget disappear with nothing to show for it. After years of dealing with local consultants and giant "expert" enterprises that promised the world and delivered lousy results, I realized something: Generalists don't understand flowers.

The Problem: They Don't Know Our "Daily Dirt"

Most ad managers treat a flower shop like any other retail business. But our industry is unique. If a manager doesn't understand the floral market 100%, they are just guessing with your money.

A general agency doesn't understand:

• The "Now" Factor: People buying flowers often have an immediate, emotional need. If the ad doesn't match that specific intent, the click is wasted.

• True Seasonality: We don’t just have "busy seasons"; we have "logistical wars." Valentine’s Day and Mother’s Day require a strategy that starts weeks early and pivots by the hour.

• The Perishable Reality: We aren't selling t-shirts. Our ads need to move the specific stems we have in the cooler right now.

I’m a Florist First, an Ad Expert Second

I didn't set out to be a Google Ads manager. I became one out of necessity for my own shop. I spent my own money, made the mistakes, and eventually cracked the code on how to make Google Ads actually profitable for a floral business.

I’ve specialized in this market because I live it every day. I understand the user intent, the buying cycles, and the local logistics of the Lower Mainland.

Every Flower Shop is Unique—Your Ads Should Be Too

When you work with me, I don't just look at your "ad spend." I want to understand the heart of your business. To build a campaign that actually works, we need to talk about the "little" things that the big agencies ignore:

• Your Location & Reach: Where are you truly profitable? Are we targeting the right neighborhoods?

• Your Niche: Are you attacking the high-end luxury wedding market, or are you the go-to for everyday "just because" bouquets?

• Your Business Model: Is your shop a bustling walk-in retail space where foot traffic matters, or are you a studio-based delivery service focusing on scale?

• Your Pain Points: What keeps you up at night? Is it quiet Tuesdays or the chaos of holiday delivery routing?

Only someone who is actually in this industry can understand these nuances.

A Peer-to-Peer Partnership

I am offering my expertise to fellow florists who are tired of being burned by "experts." You won't be talking to a junior account manager; you’ll be talking to me—a fellow shop owner who speaks your language.

I offer a very reasonable management fee and a fair commission on your investment. No fluff, no "agency speak," just results.

Let's talk shop.

Contact me today at Adele Rae Florist. I don't just want to see your Google account; I want to hear about your shop, your niches, and your goals. Let’s build a strategy that reflects exactly what makes your business unique.

Next Step: Would you like me to create a set of 3-4 specific questions you can include in a "Discovery Form" on your website to help you gather these details (niche, shop type, etc.) from interested florists?